10 key elements  of

Customer service and support for members, including assistance with finding a healthcare provider or understanding a plan 

Multiple plan options, including HMOs, PPOs, and other types of insurance 

Programs and resources to promote health and wellness, such as fitness discounts or health coaching 

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Collaboration with other healthcare organizations and providers to improve care and lower costs 

Financial stability and a strong track record of paying claims to healthcare providers 

Innovation and the use of technology to improve the customer experience and the delivery of healthcare 

A commitment to diversity and inclusion in the workplace and in the communities it serves