It refers to the use of traditional media channels to promote a product or service.
It includes advertising on television, radio, newspapers, magazines, billboards, and direct mail.
It can be expensive, with costs for advertising spots, print production, and mailing campaigns adding up quickly.
It often involves a one-way communication flow, with brands broadcasting their message to a large audience.
It can be effective in building brand recognition and trust among consumers.
It is best suited for products or services that have a wide target audience.
It is often used by businesses that have larger budgets and want to reach a mass audience.
It can be difficult to track and measure the success of a campaign.
It can also be difficult to target specific audiences, leading to lower conversion rates.
It can be interrupted, with consumers often tuning out or ignoring advertisements.
It can also be intrusive, with ads being placed in places where consumers may not want them.
It is often less flexible than digital marketing, as it requires more planning and lead time for execution.
It often relies on repetition and frequency to make an impact on consumers.
can be less adaptable to changes in consumer behavior and preferences.